I was in NY this weekend. I got a chance to watch TV while visiting with relatives. I was struck by the sheer number of TV commercials being shot these days with DSLR's. There is a certain "look" to 5D and 7D footage, and holy mackerel, it was in evidence on every channel.
Furthermore, we saw an outstanding independent film at the Kendall cinema in Cambrdge last week - "Tiny Furniture." The film is about a sort of female Holden Caulfield character. Writing, directing, acting and cinematography were all fabulous. It's an oscar-worthy feature, shot entirely on a Canon 7D.
So, I concluded that those of us who are not yet shooting with these tools (or at least a T2i/60d) are being left behind in today's commercial market. Indeed, lots of brand-paid, purpose-made web content is being shot on Canons. It's a *look*. And, all things considered, it's not expensive. An entry-level T2i/60d kit is just about 1K. And I don't buy for one second that the kit lenses are "unusable," that we MUST have Red Rock rigs, follow-focus, LCD monitors, etc., that bring the price up to and beyond the cost of an EX-3.
The fact is, we already *have* EX-3's, EX1's, or 170's, or NX-5U's or V1U's. Buying an entry-level DSLR, working with it, practicing with it and getting what is currently a hot look is a very good idea as we further our careers. We can buy more lenses later. - Roberto